You've never seen teeth whitening like this! The all-new Crest Whitening Emulsions is a breakthrough formula featuring a thin layer of highly active peroxide droplets suspended in a hydrating base to whiten teeth with virtually no sensitivity. This means it applies in seconds and stays on teeth longer* to continue whitening long after you apply, with no need to rinse or brush off. Don't be fooled by the barely there feel. Rest assured it's continuing to whiten your teeth long after you apply. Incorporate it into your daily beauty and grooming routine. Just apply it on your teeth and go! This convenient size allows you to even whiten those hard-to-reach teeth by using the included wand applicator. Crest Whitening Emulsions remove stains and leave your teeth 100% whiter*. *vs ARC pen whitening For noticeable results, continue to apply for 14 treatments!